Cascades

Issues

Cascades operates globally, has several stakeholders - employees, suppliers and partners - and must regularly provide information on the company. This large number of spokesmen, combined with inadequate tools of communication, caused confusion in the dissemination of key information about the company, which was detrimental to their business development.

The ATYPIC touch

ATYPIC has thought about how to present the company in order to make the information alive, friendly and must of all to make it guarantee business development. In order to boost the presentation of the company, ATYPIC has developed an interactive tool readily modifiable and downloadable in several languages, via the Web.

Results

In addition to an increase in its notoriety on a global scale, Cascades has seen a considerable strengthening of the sense of belonging of its employees who better understand the specific issues of their company.