Desjardins

Issues

The Financial Centre for Enterprises (CFE)-Montréal Centre of the Desjardins Group had difficulty in reaching the companies in this critical sector of the Quebec Inc.

The ATYPIC touch

To support the visibility program of CFE-Montréal Centre, ATYPIC has reviewed all of its strategies and its tools of communication. Among other innovations, ATYPIC designed a promotional item, the "bribe", to facilitate the scheduling of appointments with companies in the sector.

Results

The notoriety of CFE-Montréal Centre has significantly increased among its current and potential clients. Moreover, thanks to the ATYPIC "bribe", the success rate of the appointment arrangements was three to four times higher.