FinTaxi

Issues

FinTaxi is a company whose mission is to promote access to taxis’ property and permits as well as to provide financing solutions to the taxi industry in Quebec.

The company needed a strategy to properly introduce a change in its service offer. In particular, the challenge was to find a way to distinguish the structure and positioning of Carrefour du Taxi compared to other institutions that are related to FinTaxi. Thus, the arrival of Carrefour du Taxi should not weaken the reputation and goodwill acquired by FinTaxi during its five years of existence.

The ATYPIC touch

ATYPIC has developed a Web portal that includes all the information on the services and news concerning the taxi industry in Quebec. To distinguish it from FinTaxi, the agency has developed a specific signature "The good weather is always present with the Carrefour du Taxi" and promotes the portal through a series of funny and entertaining radio ads

Results

In addition to obtaining a significant increase in the fame of the Carrefour du Taxi, ATYPIC managed to position effectively the Web portal as a reference that presents all the information and services available in the taxi industry.