HPDG

Issues

HPDG, a prestigious company specialized in assessment and management of real estate, wanted to find a way to define its structure and its positioning towards its various entities. Indeed, its former name “HPDG Group" was not suggestive to the audience. In addition, HPDG wanted to establish a modern corporate image that highlights the professionalism and team spirit that characterizes its employees.

The ATYPIC touch

ATYPIC developed a customed image that presents HPDG's services clearly and effectively. In addition to dividing the company's areas of expertise into two broad categories “HPDG evaluation” and “HPDG management”, ATYPIC has created signature “HPDG, property evaluation and management” that allows potential customers to know directly the expertise of the company.

Results

HPDG's very modern and urban new look is consistent with the areas of expertise of the company. In addition to having noticed a significant increase in the ownership of its employees, HPDG can now target customers that appreciate particularly the professionalism put forward by the company.