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Pascale Dudemaine

Director, Communication

Creating an atmosphere that fosters seamless collaboration is what she does best.

In another life, Pascale was a weather forecaster with thoughts of becoming a paleontologist before deciding to look into what the world of communications could offer. In her new field, she put her dedication and natural leadership to work for the Montreal Heart Institute and Pointe-à-Callière Museum before finally coming to Atypic, motivated by the wide variety of causes deserving attention and the feeling of attachment she could help create for them. In addition to giving people a sense of pride in their work and making limited resources go the extra mile, she likes the environment and ancient civilizations, making organic cosmetics and watching The Mummy (for the ruins, of course … not for Brendan Fraser!)

Why Atypic?

Because of its projects and their lasting impact on society. Finishing my day with the feeling that I’ve done something worthwhile is what matters most to me. Being able to do that as part of a team, with people who really put their heart into it, is even better!”

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