“While others are treating the disease, the Quebec Cancer Foundation is taking care of the person who suffers from it.”
This is the opening phrase of a moving ad creating by Atypic on behalf of the Quebec Cancer Foundation and narrated by their spokesperson, Guylaine Tanguay.
A long-time client of Atypic for its fundraising component, this was the first mandate calling attention to the organisation itself.
This process was also used to illustrate, almost literally, how the Foundation works in tandem with the health system. They exist side by side.
Because alongside illness, there is life.
Credits :
Narration: Guylaine Tanguay
Talent: Martine Pype-Rondeau, Albert Kwan, Sanaka Laurin
Ideation: Amandine Tatangelo, Marie-Hélène Mayrand, Jacques Lussier, Pascale Dudemaine
Creative direction: Arianne Cardinal
Production house: Forêt Média inc.
Director: Axel Laramée
Producer: Erika Bellehumeur
Coordination: Éliane Ruel
Client advisor: Pascal Lépine
Director of photography: Samuel Pinel-Roy
Expert oncology advisors: Dr Philippe Sauthier, Huguette Loubier et Stéphanie Dubois